The Swiss market is attractive for foreign e-commerce retailers, as it attracts high turnover. Products typically offered online to consumers (B2C) are textiles, shoes, cosmetics and beauty, food and household appliances, home electronics, furniture, books and much more. Online trading also plays a certain role in B2B transactions. The products traded depend on the respective industry.
A special role for customer satisfaction in online retailing is played by an optimised delivery and, if necessary, return process. Only if delivery to the end customer is quick and convenient there can be any prospect of repeat orders and recommendations, and thus sustained sales growth. Logistics is even more important for foreign online retailers than for Swiss ones, as they have to cross a customs border in addition.